Statistics
Laneful provides comprehensive information about a wide range of events related to emails and email delivery. Track performance, analyze delivery patterns, and gain insights into your email campaigns.
Comprehensive email delivery tracking
Filter by date, lanes, domains, and more
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Overview
The Statistics section provides comprehensive insights into your email delivery performance. Every interaction with your emails is tracked as an event, giving you detailed visibility into delivery success, engagement patterns, and potential issues.
Whether you're analyzing delivery rates, monitoring engagement, or troubleshooting delivery issues, the Statistics dashboard provides the data you need to optimize your email campaigns.
What You Can Track
Delivery Performance
- • Successful deliveries
- • Bounce rates (hard and soft)
- • Spam complaints
- • Queue processing
User Engagement
- • Email opens
- • Link clicks
- • Unsubscribe events
Available Events
Laneful tracks multiple types of events throughout the email delivery lifecycle. Each event provides specific insights into different aspects of your email performance.
Important Note
Note: "Drop" events indicate that an email has been suppressed by Laneful's automatic protection systems.
Delivery Events
Core Delivery Events
Email Request
Initial request to send an email has been received and queued for processing.
Delivery
Email has been successfully delivered to the recipient's email server.
Deferred
Delivery has been temporarily delayed, usually due to recipient server issues. Will be retried.
Drop
Email has been suppressed by Laneful's protection systems (e.g., unsubscribed user, invalid address).
Bounce Events
Hard Bounce
Permanent delivery failure (invalid email address, domain doesn't exist, etc.). Laneful automatically suppresses delivery to hard bounced emails and returns drop events for subsequent attempts to these addresses.
Soft Bounce
Temporary delivery failure (mailbox full, server temporarily unavailable). Delivery will be retried.
Spam
Email was marked as spam by the recipient or email provider. This affects sender reputation.
Engagement Events
User Interaction Events
Open
Recipient has opened the email. Tracked using pixel tracking when HTML content is enabled.
Click
Recipient has clicked on a link within the email. Includes information about which link was clicked.
Unsubscribe
Recipient has unsubscribed from emails. Future emails to this address will be automatically suppressed.
System Events
Internal Processing Events
Lane Full
Sending lane has reached capacity. Emails are queued until capacity becomes available.
Queue Deferred
Email has been placed in the delivery queue due to rate limiting or capacity constraints.
Queue Processed
Email has been processed from the queue and is being sent through available lanes.
Bounce Management
Managing Hard Bounces
For detailed bounce analysis and management, navigate to:
Analytics → BouncesThis section provides comprehensive insights into hard bounces and gives you the ability to manage bounce status for specific email addresses.
Bounce Management Features
Hard Bounce Insights
View detailed information about all hard bounced email addresses and the reasons for bounces.
Remove Bounce Status
Admins can remove the bounce marking from email addresses if needed, allowing delivery attempts to resume.
Automatic Protection
When an email address hard bounces, Laneful automatically:
- • Adds the email address to the suppression list
- • Blocks all future delivery attempts to that address
- • Returns "Drop" events for any subsequent send attempts
- • Maintains the bounce record in Analytics → Bounces
This automatic protection helps maintain your sender reputation by preventing repeated attempts to invalid email addresses.
Filtering & Analysis
The Statistics dashboard provides a wide range of filters to help you analyze your email performance from different perspectives. You can combine multiple filters to get specific insights about your campaigns.
Available Filters
Time & Event Filters
Infrastructure Filters
Aggregation Options
Choose how to group and visualize your statistics for the most relevant insights:
Daily Aggregation
View detailed day-by-day performance for short-term analysis and campaign monitoring.
Monthly Aggregation
Analyze long-term trends and patterns with month-over-month comparisons.
Insights & Analysis
The Statistics view provides comprehensive information and insights about your email delivery performance:
- • Identify delivery bottlenecks and performance issues
- • Monitor engagement rates across different campaigns
- • Track bounce rates and maintain sender reputation
- • Analyze lane utilization and capacity planning
- • Compare performance across different domains and ESPs
- • Monitor queue processing efficiency
Events List View
Accessing Detailed Events
For detailed event-by-event analysis, navigate to:
Analytics → EventsThis section provides a comprehensive list of all events in chronological order, allowing you to drill down into specific email interactions and delivery details.
Events List Features
Browse & Filter Events
Filter events by email address, event type, or date range to find specific interactions.
Detailed Event Information
View comprehensive details for each event including timestamps, metadata, and delivery context.
Export to CSV
Export filtered event data for external analysis and reporting.
DMARC Reporting
Email Authentication Analytics
For comprehensive email authentication analysis and DMARC compliance monitoring, navigate to:
Analytics → DMARCThis section provides detailed insights into your email authentication performance, including DMARC, DKIM, and SPF validation results across all your sending domains.
Authentication Metrics
DMARC Pass Rates
Track DMARC policy compliance and authentication success rates per domain.
DKIM Validation
Monitor DKIM signature validation success and failure rates.
SPF Authentication
Analyze SPF record validation and authorization results.
Detailed DMARC Reports
Access comprehensive DMARC aggregate reports with detailed breakdowns:
Report Breakdown
Filtering Options
Key Insights Available
Authentication Performance
- • Overall DMARC compliance rates
- • DKIM signature validation success
- • SPF authorization pass/fail ratios
- • Domain-specific authentication trends
Security Monitoring
- • Rejection rates and policy enforcement
- • Potential spoofing or unauthorized usage
- • Policy recommendation insights
- • Reputation impact analysis