Getting Started
Get up and running with Laneful in 5 minutes. Your account comes with a default workspace and track ready to use - just add a lane and start sending.
From signup to first email sent
Dedicated email engineers in your Slack
On this page
Overview
Laneful is an AI-powered email infrastructure platform that treats email like network traffic. We route your emails through intelligent "lanes" that automatically optimize for deliverability, cost, and speed.
Why Laneful?
Own Your Reputation
- • Dedicated IPs routed on your behalf
- • Isolated sender reputation
- • Full deliverability control
Engineer-Led Operations
- • World-class email engineers in your Slack
- • AI + human expertise, not just software
- • Built for email deliverability teams
Prerequisites
Domain Authentication (Required)
Before sending any emails, you must authenticate the domain you'll be sending from. This involves adding DNS records that prove you own the domain.
Existing ESP Credentials (For Relay Lanes During Migration)
If you are migrating from an existing ESP (SendGrid, Mailgun, AWS SES, etc.), Laneful will use your current provider credentials to maintain delivery continuity while your IP lanes warm up. Relay lanes are free.
5-Minute Quick Start
Follow these steps to send your first email with Laneful:
Contact Us
Laneful is designed for enterprise customers sending hundreds of millions to billions of emails per month. Contact us to discuss your deployment needs—cloud, BYOC (Bring Your Own Cloud), or datacenter.
Visit laneful.com → Contact Us → We'll reach out!Authenticate Your Domain
Add DNS records to verify you own the domain you'll send emails from.
Choose Your Lane Type
IP Lanes are your primary delivery path — dedicated IPs with full reputation isolation. Relay Lanes are free and used only to maintain continuity while migrating away from your existing ESP.
Add Your First Lane
Add an email lane to your default track with your provider credentials or dedicated IP.
Send Your First Email
Use our API or SMTP to send your first email through your lane.
Choosing Your Lane Type
Understanding when to use Relay Lanes vs IP Lanes is crucial for your email strategy.
Relay Lanes (Free)
- • Migrate away from your existing ESP
- • Maintain delivery continuity during IP warmup
- • Uses your current ESP credentials (SendGrid, Mailgun, etc.)
Relay lanes are a migration tool, not a long-term delivery path. Once your IP lanes are warmed up, relay lanes are removed.
IP Lanes ($80/month per lane)
- • Senders close to or above 1 billion emails/month
- • Owning your sender reputation and IPs
- • Complete deliverability control
- • Email deliverability teams
- • Dedicated IP — your reputation only
- • AI-powered warmup
- • Up to 20 concurrent ISP connections
- • Minimum 256 lanes per engagement
Migration & Retry Policy
ESP Migration: Relay lanes use your existing ESP credentials (SendGrid, Mailgun, AWS SES, etc.) to maintain delivery continuity while your IP lanes warm up. This ensures zero disruption during migration.
Retry Policy: If any relay provider rejects messages due to rate limits or temporary errors, Laneful will automatically retry delivery for up to 3 days.
Next Steps
Now that you understand the basics, here's what to explore next:
Ready to Get Started?
Laneful is built for senders approaching or exceeding a billion emails per month who want to own their IPs and reputation. Our engineers embed directly in your team's Slack and work alongside your email deliverability team.